Jennifer+Ferden

Quick Write:

Most of the commonalities between all of the categories are that they al have a sexual appeal to the women. In all of the ads women are shown as sexy and sexual. Even the ads that would have nothing to do with sex or women have women in the ads, such as the used BMW ad when there was a girl as the back ground and there was no car even in the picture. Also, all of the ads that we've looked at had all skinny, pretty and classy women. There were no heavy set women in these ads, nor were there any heavy or ugly guys in them either. The ads showed flawless women and flawless men. They all had perfect bodies, even though more than have or all were retouched and made to look better. All of the ads treat women as a sex symbol, and less then the people (men) around her. They make women either cover their mouths, in cages suggested as animals, or beaten and used as objects.