In these types of ads women appear meek and fragile as if they could break. Also portrayed are women who take up not nearly the same amount of space as men. For example, in the first ad there is 4 men compared to one woman and in the 3rd ad a man appears as if he is dominating the woman/over powering her. Another example can be seen with the 5th ad showing a woman so small she can fit in a shopping bag.
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In these types of ads women appear meek and fragile as if they could break. Also portrayed are women who take up not nearly the same amount of space as men. For example, in the first ad there is 4 men compared to one woman and in the 3rd ad a man appears as if he is dominating the woman/over powering her. Another example can be seen with the 5th ad showing a woman so small she can fit in a shopping bag.